4/7/2023 0 Comments Paranoid meme![]() Catch me on IG on some historical ruins, because historical ruins is more acute than luxury beach spots. I'm going to Aruba, or Belize or something. So what's next, after such a statement? Just, make your own damn value props. We make prioritizing tickets 27% more accurate. Which, is why so many sales teams resort to a solid, solid medium: We make prioritizing tickets 27% more accurate. And then another 30 minutes to review calls, and be a helpful sales manager. Needing 30+ minutes just to get data for a 1:1. We can just hire great people, and everyone can do their own thing? And now my headache is the sales process. And what about a COO? Isn't he keeping the peace between GTM and R&D? Doesn't he care about ammo to get his VP Sales to STFU and get back to pipeline? That's an odd email, maybe we can work it in, but the analytical side of me wants another custom email.Īnd so, you're left with the deep philosophical conundrum, of how to balance high-quality growth, velocity, and being precise with the nets your sales team is casting. That means a different CTA, and a different wording of such a value proposition. ![]() But what about a CFO? Maybe he cares about release time, and that would earn a referral. So, if we're building logically, we're at least at 2 sequences. For a product manager or VP Product, I might focus on amazing UX, and how our system can inform SCRUM related conversations. And I want to talk about being indispensable, I want to mention what we do, how we do it, and I want the metrics in there! But who give's a damn about all this? An abridged version might be a great fit for a founder or CTO. Brass tax, we improve release time and prioritization 27%, and have 98% developer approval. For tech-forward co's, we're indispensable part of their developer stack, and the clear market leader. Here's what I mean, and it starts out great: Hi, how are you currently tackling front-end app development? We streamline product tickets, and provide ticket scoring based on data from multiple social sites. Like most things, I'm probably wrong on this. I'm less comfortable telling a Director, or a VP about strategy they intentionally opted out of such things, or it's dirt-ladden grease in a squeaky wheel not how I'd personally position another initiative. I'm happy to tell anyone about 50% ROI in some core metric. There is such a thing as conflicting narrative. But more to the point, what does your "main squeeze" of a sequence look like, and how do you capture a value prop that captivates everyone. They're all great, and no one's written me a check (yet). I don't mean to interject into the CRM battles. ![]() ![]() So now you have to go track down 5 sequences you're not quite sure about, and have 42 duplicate emails, and new "anti-use-cases" where you can't track the stuff you want and need. ![]() Moments later, and a few clones into it, you realize you have a mess and yes, you forgot to check the button to "keep email templates". There's something else I want to say, and this will make more sense, and be more important to you! And there's another use case, another persona, another market segment. This sequence right here.this right here.and then it happens. Anyone who has set up Hubspot knows the pain is real. ![]()
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